“JK Wedding Entrance Dance” is a viral video originally uploaded to YouTube on July 19, 2009, featuring the wedding day of Jill Peterson and Kevin Heinz, using “Forever” by Chris Brown as the song for their wedding day march. In its first 48 hours, the video was viewed more than 3.5 million times. The original upload of the video was the 3rd most popular video on YouTube in 2009, and as of January 2015 had been viewed over 88 million times. Time magazine ranked the video at number fifteen on its list of the fifty greatest YouTube videos.
On July 26, 2009 sales of Chris Brown’s 2008 song “Forever” reached number 4 on iTunes and number 3 on Amazon.com as a result of the post. Due to the controversy regarding Chris Brown and Rihanna, the married couple set up a charitable contribution effort on their website for donating funds to the Sheila Wellstone Institute, an organization whose efforts are to end domestic violence. Two months after the appearance of the wedding day video, donations had reached $16,000.
JK Wedding Day Entrance Dance – Jill and Kevins Big Day